Choice Cafe
Choice Cafe is a fast-growing restaurant and cafe brand based in Oman, with branches expanding across Gulf countries such as the UAE, Qatar, and Saudi Arabia. As the business grew, the need for a modern, real-t...
TuneTag
Case Study
TuneTag revolutionises music listening with credit card-shaped tags embedding secure chips, granting instant access to favourite tunes. Enjoy the nostalgia of physical media with modern streaming convenience.
Client
TuneTag
Duration
4 months
Service
User Interface & Development
Overview
TuneTag is an innovative hybrid music platform that blends the physical and digital realms through NFC-embedded tags, offering a unique, secure, and interactive way to access and experience music. Each physical tag links to a digital album, creating a collectible item that serves as both a tangible product and a gateway to immersive sound.Unlike traditional streaming services, TuneTag is built around deep emotional engagement. It celebrates the music that truly resonates — the songs fans attend live shows for, collect in vinyl form, and revisit throughout their lives. TuneTag is crafted for listeners who seek not just to play music, but to experience it meaningfully.By simply scanning a TuneTag with any NFC-enabled device, users are directed to a secure, time-sensitive URL that grants instant access to the associated music for a 24-hour period. No app downloads, no account creation, and no third-party streaming services are required.With user privacy as a core principle, TuneTag ensures that listeners remain anonymous during the streaming process. The only third-party service utilized is Stripe, strictly for secure transactions during purchases. This frictionless and private experience makes TuneTag a standout in the world of digital music distribution."
🚚 Key Delivered
- UI/UX Design focused on emotional connection
- E-commerce-enabled website for song purchases
- API integration for NFC access and secure payments
- Mobile-first, responsive design for frictionless user flow
🌟 Core Features
- NFC access to digital music: Tap to stream without apps or accounts
- 24-hour access window: Songs remain playable for a day after activation
- E-commerce support: Users can purchase individual tracks or albums directly via the website
- Secure Stripe Checkout: Integrated payment gateway with instant confirmation
- Privacy-first approach: No user tracking, logins, or data harvesting
- Artist-first model: Ideal for selling limited editions, tour exclusives, or collector drops
🔄 Use Cases Covered
- Music Fans: Purchase exclusive songs or albums and access them through NFC-enabled merchandise
- Artists & Creators: Sell physical collectibles linked to digital content without relying on major platforms
- Live Events & Tours: Distribute exclusive post-show content or limited releases via scannable merchandise
- Collectors: Own a physical artifact with one-tap access to digital music, adding real-world value to digital assets
🚧 Challenges & Solutions
| Challenge | Solution |
|---|---|
| Build a seamless purchase-to-access music flow using physical tags | Designed an e-commerce flow with Stripe integration, linking each purchase to a unique NFC-tagged URL |
| Ensure privacy and instant access without requiring user logins | Developed a token-based URL system triggered by NFC chip scans, offering 24-hour access |
| Make the platform easy to use for non-tech-savvy music fans | Created an intuitive, animated experience with GSAP to guide users step-by-step |
| Manage multiple use cases (commerce, streaming, collectibility) in one UI | Built a modular interface that highlights song previews, purchase CTAs, and scan instructions clearly |
⚙️ Tech Stack & Tools
Next.js
GSAP
Figma
Stripe Checkout
Embedded chip URL generator + secure tokenized access
From the Case Studies
Our team of experienced designers and developers has just one thing on their mind; working on your ideas to draw a smile on the face of your users worldwide. From conducting Brand Sprints to UX Design.
